The VW Ad That Changed Everything: Think Small

Arguably the most important thing to ever happen to advertising, the Volkswagen “Think Small” ad debuted in 1959. It brought a not-too-pretty, small, cheap car into the spotlight among the American auto industry. In a world where bigger is typically perceived as better, Volkswagen chose to use a different perspective when showcasing their Beetle model.

Ironically enough, this approach captures your attention, doesn’t it? Why? Because you don’t expect the assertive and confident statement before your eyes. This is an  advertisement that hardly feels like it is trying hard to “sell” you. You read the ad just to figure out why in the world thinking small could possibly be a good thing.

With brutally honest statements that make consumers believe VW is a brand they can trust, Volkswagen takes advertising to a whole new level with this campaign.

Filed under: DMVW News

7 Car Organization Tricks

It’s surprisingly easy to let your car become a complete mess. French fries stuck between seats, loose change and receipts sprinkled across the floor, the glove box stuffed with a million different papers—it happens to the best of us. Here are some tips to keep the mess at bay in your car.

 

1.      Trash Bag Holder

Use an empty canister or tissue box to keep a bunch of plastic bags to use as trash bags. That way you always have a trash bag on hand when you need it.

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2.      Cereal Keeper Trash Can

For those of you looking for a greener option to keep your car tidy, keep a cereal keeper near your center console and put trash in there. That way, you don’t have to use plastic bags—just empty the keeper whenever you stop for gas.

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3.      Dryer Sheets under the Seats

To keep your car smelling fresh and clean, stick a few dryer sheets under the seats. It’s cheaper than buying an air freshener—and takes up less room too.

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4.      Loose Change in an Empty Gum Container

Keep all of your loose change in an empty gum container to avoid confusion at toll booths. It can fit in a cup holder for easy access, or in your center console or glove box if you don’t need to use it that often.

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5.      File Organizer in Glove Box

To your glove box clutter-free, use a file organizer with tabs to separate registration, insurance, and service receipts—it’ll be much easier to find what you’re looking for if your glove box is neatly organized. It’ll probably create more free space, too.

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6.      Visor Organizer

You can pick up a visor organizer just about anywhere nowadays, and they’re wonderful for keeping the things you use most nearby. They can hold your phone, sunglasses, CDs, pen and paper, chargers—everything you could possibly need, really.

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7.      Shoe Organizer on Back of Seat

Hang a shoe organizer over the back of the driver or passenger seat to keep important things handy, like hand sanitizer, sun screen, tissues, and water bottles. They’re also good for storing things to keep your children occupied, like books or toys, and keeping them very easily within their reach.

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These tricks are a great way to make keeping your vehicle clean that much easier. If you want to make your car look as good on the outside as it does on the inside, treat it to one of our Car Spa Packages.

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Eyes on the Road

Volkswagen recently released a commercial in a Hong Kong movie theatre that was a little out there, as far as car commercials go. It took place from the point of view of the driver, riding along a small road lined with trees. Meanwhile, everyone in the theatre simultaneously received a text. They all immediately reached for their phones to read the message, but as soon as they did, the car on the screen swerved into a tree, totally wrecking the windshield.

 

 

The steam emitting from the engine wafted up to turn the screen white, which then read, “Mobile use is now the leading cause of death behind the wheel. A reminder to keep your eyes on the road.”

Anyone who sees this commercial will undoubtedly rethink picking up their phone while driving. We can only hope that no one ever has to experience a real-life version of what played out on the theatre’s screen, so it was probably the best way to get people to acknowledge the possibility that it could happen to them. I’d consider an ad like this to be on par with one of those terrifyingly realistic smoking ads that have recently been occupying our TV screens and radio speakers.

Can this really be called a Volkswagen advertisement, though? Sure, the iconic VW logo and “Das Auto” flashed briefly on the screen at the end of the commercial, but there was nothing in the clip the specifically promoted Volkswagen. Plus, scaring people isn’t always the best way to get them to buy from you. Volkswagen didn’t need to air this ad—presumably, they did it to ensure the safety of drivers everywhere, VW owners and other brand owners alike.

To see video of this commercial, click here.

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Solar Roadways?

As of June 10, the Solar Roadways Indiegogo campaign has raised $2,024,410. They were only asking for $1,000,000 but with 11 days left of the campaign, have raised 202% of that goal. To what do they owe their immense success? A YouTube video made by major fan of the project, Scott Brusaw.

 

The video in question, titled “Solar Freakin’ Roadways,” currently has 15,882,559 views. It was made halfway through the campaign by Brusaw, simply because he passionately believes in the cause. It explains the idea of Solar Roadways and emphasizes all of the benefits implementing them would bring about.

 

The premise of Solar Roadways is, as you might’ve guessed, to turn America’s roads into LED-lit solar panels, absorbing energy while being driven upon. If put into effect, the project could potentially create three times the amount of energy America currently uses. The panels even have the ability to melt snow and change what’s displayed on them. That means that no one would ever have to shovel or plow snow again, and that roads could adapt instantly to whatever was needed of them—closing a lane, adding a bike lane, changing a regular parking space to a handicapped one, or even indicating that an animal was crossing up ahead. Of course, this is mostly wishful thinking. The creators have thus far only made a couple of prototypes, and getting everyone to agree to install these solar-paneled roads everywhere would take a miracle—and certainly more than $2 million.

 

 

The way Brusaw explains it in his video, the system sounds flawless. He makes it sound like people would be crazy not to jump on board immediately. In all likelihood, there are flaws in the plan, but it’s definitely a step in the right direction. We should’ve known that, with so many electric cars now on the market (like the VW E-Golf, coming to dealerships later this year), something like this wouldn’t be too far behind—hopefully it’s not too far away from becoming a reality in the future as well.

Filed under: DMVW News